To attract the attention of Oscar voters, studios provide reviewers and voting organizations with goodie bags throughout awards season. These promotional products may include novels, stuffed animals, soundtrack CDs, and autographed posters.
Studios may give similar presents to other voting organizations, but not to Academy of Motion Picture Arts and Sciences (AMPAS) members. The increase in quantity and weight of these commodities indicates the success of this marketing campaign.
Netflix is well-known for going above and above to promote its flicks. They went all out for Guillermo del Toro’s Pinocchio, sending a swag bag containing a leather-bound copy of the film’s screenplay, CDs of Alexander Desplat’s score and the song “Ciao Papa,” a wooden figurine, a Blu-ray copy of the film, a print of the poster art signed by visual artist James Jean, and a Black Rabbit Funko figurine. Critics’ Choice Association awarded the film with the prize for Best Animated Feature.
Yet, not all films are treated equally. Several critics only received a screener for some nominated films in the same category. Notwithstanding the freebies, it is vital to understand that it is impossible to purchase an Oscar Award.
Throughout the years, gift bags have become an integral element of the awards season, and their contents have gotten increasingly opulent. The Hollywood Reporter said in 2019 that the average value of a gift bag was $100,000. Some criticize these bags for being extravagant and wasteful, but others say that they are a harmless industry bonus.
The author got screeners for three of the nominated films in a certain category during this year’s awards season. For Puss in Boots: The Final Wish, they received a book on the film’s production and a plush Perrito.
Netflix sent out a variety of items to promote Guillermo del Toro’s Pinocchio, including a hardcover copy of a book about the film, a leather-bound copy of the film’s screenplay, CDs of the score and the song “Ciao Papa,” a wooden figurine, a Blu-ray copy of the film, a print of the poster art autographed by visual artist James Jean, and a Black Rabbit Funko figure.
In addition, prior to the Critics Choice Association announcing the nominees for its 28th annual film awards and the close of voting, the author received a framed copy of the poster art for Pinocchio by James Jean, as well as other merchandise for Glass Onion: A Knives Out Mystery, excluding the original Mona Lisa. Glass Onion: A Knives Out Mystery and Pinocchio both earned prizes from the Critics’ Choice Association, with Pinocchio winning for animated picture.
Also Check: Oscars Winner list